「36氪」英文名称

赋能新经济参与者 让一部分人先看到未来 36氪是一家以媒体为旗帜的新经济服务平台,以长期报道、服务和陪伴中国新经济参与者、提高中国商业效率为使命,通过连接初创企业、互联网巨头、传统品牌、投资机构、地方政府、用户这六大社群,加速信息、人才、资金和技术四大要素的充分流动,36氪提供包括投资、PR曝光、融资及上市辅导、市值及品牌管理、获客、咨询及解决方案、政府对接、企业出海等覆盖企业全生命周期的多元服务。 创立14年以来,36氪跟踪报道了十多万家初创企业,其中一部分如今已成长为带领行业跃升,推动新经济增长的商业引擎。36氪参与了每一个中国新经济发展历程中的关键节点,包括发布今日头条、滴滴、饿了么等行业头部的第一篇报道,独家报道前百度总裁陆奇加入中国YC等商业领袖的重要动向。经过14年的沉淀,36氪不断拓宽边界,从生产传递信息逐渐转型到提供企业服务,旨在以自身影响力进一步推动社会创新、促进商业文明。 目前36氪全网粉丝数已超过3328万,微信PV10万+及20万+数量屡创新高。2024全年阅读量10w+稿件达800篇+,20w+稿件达100篇+。在内容上36氪持续发力,不断拓宽覆盖领域,创新内容形式。在传统擅长的互联网、科技、一级市场之外,36氪已覆盖消费、汽车、地产、先进制造、人工智能、新能源、自动驾驶、企业服务、医疗健康、二级市场等泛商业领域。同时,36氪在图文、短视频、音频、直播、元宇宙、NFT等形式上多点发力,其中短视频全网粉丝数已突破1000万。 在广覆盖、多形态的强势内容支撑下,36氪当前拥有在商业领域独占鳌头的内容影响力。其庞大的内容、服务及产品体系包括近20个不同垂类、不同区域、形式多元的内容矩阵号;近30个涵盖一二级市场、toB、toC的王牌内容栏目;10余档定制栏目和沙龙;包括WISE商业之王系列年度名册、36under 36在内的数个商业影响力名册;包括WISE商业之王在内的一系列重磅峰会。此外,36氪也提供咨询和研报、创新解决方案、商业短视频定制、社群、地方及海外品牌影响力等覆盖企业全链路的服务。 创立14年来,深入服务过的客户1000家+,世界500强企业超40家,独角兽公司超120家,中国活跃投资机构超200家。企业客户包括百度、阿里巴巴、腾讯、京东、谷歌、Intel、华为、惠普、联想、VIVO、OPPO、伊利、蒙牛、麦当劳、可口可乐、波司登等;机构客户包括红杉资本、IDG资本、GGV资本、源码资本、启明创投、蓝驰创投等。 2019年11月8日,36氪(股票代码“KRKR”)正式登陆美国纳斯达克,成为中国科技媒体第一股。36氪CEO冯大刚一直在为媒体探索可持续发展的商业模式,矢志把36氪打造成全球媒体转型的一个标杆案例。他始终秉承“媒体的内核永远不变,媒体的边界永在拓展”的企业理念,目标将36氪这个中国新经济最大信息平台逐步发展为集商业信息、企业服务、活动会展、投融资为一体的中国新经济最大服务平台。

Empowering Participants in the New Economy and Enabling Some to See the Future First 36Kr is a new-economy service platform with media at its core. With the mission of reporting on, serving, and accompanying participants in China’s new economy over the long term, and of improving business efficiency in China, 36Kr accelerates the full circulation of four key factors--information, talent, capital, and technology--by connecting six major communities: startups, internet giants, traditional brands, investment institutions, local governments, and users. It provides diversified services covering the entire corporate life cycle, including investment, PR exposure, financing and IPO advisory, market value and brand management, customer acquisition, consulting and solutions, government liaison, and overseas expansion. Over the 14 years since its founding, 36Kr has tracked and reported on more than 100,000 startups, some of which have since grown into commercial engines driving industry advancement and the growth of the new economy. 36Kr has been present at every critical juncture in the development of China’s new economy, including publishing the first reports on industry leaders such as Toutiao, Didi, and Ele.me, and exclusively reporting major business developments such as former Baidu President LU Qi joining China YC. Following 14 years of accumulation and development, 36Kr has continued to broaden its boundaries, gradually transforming from an information producer and distributor into a provider of enterprise services, with the aim of further promoting social innovation and advancing commercial civilization through its own influence. At present, 36Kr has accumulated more than 33.28 million followers across all online platforms, while the number of WeChat articles exceeding 100,000 and 200,000 page views has repeatedly reached new highs. In 2024, the number of articles with over 100,000 views exceeded 800, and those with over 200,000 views exceeded 100. In terms of content, 36Kr continues to strengthen its efforts, constantly broadening its coverage and innovating in content formats. Beyond its traditional strengths in the internet, technology, and primary market sectors, 36Kr now covers a broad range of business fields, including consumer industries, automobiles, real estate, advanced manufacturing, artificial intelligence, new energy, autonomous driving, enterprise services, healthcare, and the secondary market. At the same time, 36Kr has expanded across multiple formats, including text and images, short videos, audio, livestreaming, the metaverse, and NFTs, among which its short-video accounts alone have surpassed 10 million followers across all platforms. Supported by strong content with broad reach and diverse formats, 36Kr currently commands leading content influence in the business field. Its extensive system of content, services, and products includes nearly 20 content matrix accounts spanning different vertical sectors, regions, and formats; nearly 30 flagship content columns covering the primary and secondary markets, toB, and toC segments; more than 10 customized columns and salons; several business influence lists, including the annual WISE Business King series and 36Under36; and a series of major summits, including WISE Business King. In addition, 36Kr also provides full-chain enterprise services, including consulting and research reports, innovation solutions, customized commercial short-video production, communities, and local as well as overseas brand influence services. Over the 14 years since its establishment, 36Kr has provided in-depth services to more than 1,000 clients, including over 40 Fortune Global 500 companies, more than 120 unicorn companies, and over 200 active investment institutions in China. Its corporate clients include Baidu, Alibaba, Tencent, JD.com, Google, Intel, Huawei, HP, Lenovo, VIVO, OPPO, Yili, Mengniu, McDonald’s, Coca-Cola, and Bosideng; its institutional clients include Sequoia Capital, IDG Capital, GGV Capital, Source Code Capital, Qiming Venture Partners, and Lanchi Ventures. On November 8, 2019, 36Kr (stock code: “KRKR”) was officially listed on the Nasdaq in the United States, becoming the first publicly listed Chinese technology media company. FENG Dagang, CEO of 36Kr, has long been exploring sustainable business models for the media industry and is committed to making 36Kr a benchmark case for global media transformation. He has consistently upheld the corporate philosophy that “the core of media never changes, while the boundaries of media continue to expand,” with the goal of gradually developing 36Kr, China’s largest information platform for the new economy, into China’s largest service platform for the new economy, integrating business information, enterprise services, events and exhibitions, and investment and financing.